Product Content Guide (basic)

For the success of your product, comprehensive, well articulated information will serve it well when it comes to lead generation, search engine optimisation and more - particularly in relation to digital assets, where you must rely on content to deliver your message. This infographic (printable on A4) is a guide to help you develop the essential content requirements for activities such as tours and events. I recommend creating a master copy for each of your products in Microsoft Word or similar. You can then copy-and-paste from it to any number of listing sites, social pages and affiliate resources whilst keeping the message consistent.